Tuesday, April 7, 2009

I have received no return on investment, is advertising worth it?

The answer is, yes, to a certain degree.

It really depends on what you are trying to gain out of advertising. If your goal from advertising is to become an overnight celebrity and make millions immediately, than the answer is definetely no.

Advertising and marketing are a gamble. Set expectations, but don't aim too high initially. It is important to monitor the type of advertments and marketing that you are doing and decide where to invest your time and money. There are time wasters and money makers.

Try something new for the month of April. Rather than trying to spend money on advertising campaigns, save some money and spend some of your own time. Your time may be costly, but ultimately, it is free to you. Make a profile on linked in, start a twitter blog, develop a facebook, create an online google blog, help people find you.

When McDonalds wants to open a location, they don't simply flip a coin and choose a spot on a map. They do research and put that location in a highly visible area with an abundance of traffic. Why do things that make it even more difficult for someone to find you? Come up with innovative ways to bring the traffic to you.