So, you built a great looking website, but now what?

Wondering about this question yourself?

Did you ever hear the saying, don't judge a book by its cover? Well, what if it is reversed and put in the scenario of a website... What if the website looks incredible and you spent tons of money for a customized web design... The site looks beautiful, but there is nothing inside! Basically meaning, there is no content or information that grabs a users attention or brings them back for more.

This is a problem with numerous websites on the internet today and more importantly, the reason that the expensive website you paid for is not attracting visitors. Content, Content, Content!

If you are spending money each month on advertising campaigns that are designed to drive traffic into your website, but have not thought about building up the content and material within your website, than you are basically throwing money away.

Try this for your next month's advertising campaign. Spend half that amount and invest the other half in a content writer or ghost blogger for your website. Pick topics that you think your potential visitors would be interested in and have a professional firm write blog articles and content that will bring your visitors back and more importantly, help the search engine spiders find you even better!

Interested? Spend the next month dedicating your time into building in well written content and material for your website. Or, if you don't have the time, give us a call at T-Tech Solutions @ 248.616.9600 and let's set up a customized plan for your website for the upcoming month. We'll do the work for you.

Whether you decide to the work yourself or hire a professional firm, definetely take the chance to fill up that great looking website. Don't be that book with the great cover and empty pages!

Search Engine Optimization (SEO) Guarantees

If you have been guaranteed by a Search Engine Optimization (SEO) firm results and traffic, the alarm should be going off in your mind. It is one thing to guarantee a client that they will at least notice some results and visitors begin travelling to their site as a result of properly implemented SEO tactics, but it is another thing for a firm to guarantee a specific amount of sucess due to their investment.

I stand behind my statement that advertising, whether it is in local or internet media, is a gamble. There is always a certain amount of success factor that accompanies your advertising based on whether you placed it in the right spots, used the right content, set up the right keywords, etc. However, whether you spend millions or dollars or hundreds of dollars, you are still taking a gamble that what you are offering to potential clients is something that will be interesting or a niche.

You can be guaranteed that your SEO content will look good, you can be guaranteed that your content will be abundant, you can be guaranteed that you will receive actual work that you paid for, but don't be fooled into thinking that you can be guaranteed to become an overnight celebrity or millionare as a result of online advertising and marketing.

Online advertising, marketing, and properly implemented Search Engine Optimization tactics are awesome and should definetely be used in your online business or website. But, do some research and understand what you are actually being offered and paying for.

Google Adsense, should you use it?

The common statement I hear from clients is why they would want to run Google Adsense on their website when it basically provides links of competitors to be advertised on their own site, ultimately creating an opportunity for a visitor of your website to travel onto another site.

The answer is that Google pays you back for that click-through to another site. If you are speneding money on SEO for your website, Google Adwords, or any online advertising, set-up a Google Adsense account and put the ads on your page. Whatever money you get back from your Google Adsense can be put right back into your pocket, or put right back into your next months advertising costs.

Adsense can really pay and it is worth it. Most people visit a website and do not stay longer than a few minutes, unless they are truly looking for something. Make some money on random web searching!

What is the Linkedin hype all about?

There is a hype about LinkedIn simply because it is the place to be these days.
I often describe LinkedIn to those who have never heard of it or seen its power as the myspace for business professionals and networking.

You basically create a profile for yourself as a professional and provide a free online resume for yourself including your summary, background, skillsets, education, etc. From there, you connect yourself to other professionals and individuals within Linkedin based on previous work history, schooling, clubs, or an affiliation that you have had with that person.

After connecting with these individuals you will ultimately be connected to the connections of your connection. Sound confusing? It's basically like a six degrees factor. You will be connected to new connections through your connections. Meet new people, connect to professionals, be connected to other professionals, etc.

Whether you are looking to advertise your business, or yourself, Linkedin is a great and free way to do this! I highly recommend setting up a LinkedIn account today.

Search Engine Optimization (SEO)

The internet has without question become an advertising and networking powerhouse. There are hundreds of companies providing SEO services, internet marketing, advertising, etc.The question is, where are you putting your money for your business advertising?

There are numerous tools available on the net, both for a cost and at no cost.The importance is understanding what type of advertising will actually drive traffic to your website and help bring you business.

The most important thing to remember, however, is that there is absolutely no guarantee in advertising. Advertising is as much of a gamble as throwing dollars off the top of a building and waiting for them to float back to you. Advertising requires involvement, research, and dedication into what may have potential to bring you revenue.

T-Tech Solutions LLC will be providing an entire website based on Search Engine Optimization and Online Networking coming in March 2009. The website will be located at AdvertiseForLess.com .

Stay Tuned! This website will focus on providing useful information, expert opinions, and a place to stop and read up on latest SEO tools, tricks, know-hows, and how-to's.