There is a hype about LinkedIn simply because it is the place to be these days.
I often describe LinkedIn to those who have never heard of it or seen its power as the myspace for business professionals and networking.
You basically create a profile for yourself as a professional and provide a free online resume for yourself including your summary, background, skillsets, education, etc. From there, you connect yourself to other professionals and individuals within Linkedin based on previous work history, schooling, clubs, or an affiliation that you have had with that person.
After connecting with these individuals you will ultimately be connected to the connections of your connection. Sound confusing? It's basically like a six degrees factor. You will be connected to new connections through your connections. Meet new people, connect to professionals, be connected to other professionals, etc.
Whether you are looking to advertise your business, or yourself, Linkedin is a great and free way to do this! I highly recommend setting up a LinkedIn account today.
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