Recession Smart Advertising

Most organizations, in difficult economic and recessionary times, typically cut advertising dollars in order to trim costs. This reduction in advertising was made apparent during SuperBowl XLIII when the "Big 3" decided not to spend any ad dollars on commercials time. Some think this decision hurt the Big 3, by allowing foreign competitors such as Hyundai and VW/Audi to gain market share. Others believe it was necessary in order to save Millions of dollars for an unknown, but most likely limited, return on investment.

"Recession Smart Advertising" is a phrase commonly used by Tony Haddad, President of T-Tech Solutions LLC, to describe the limited use of ad dollars to provide the greatest outcome. Tony believes that using a combination of his "Recession Smart Advertising" techniques can prove effective for small businesses.

Tony provides the following advice:

• Use what's free and use it effectively - Become intimately familiar with Facebook, Twitter, LinkedIn and the numerous integration points
  
  
• Don't stop advertising - Savvy businesses effectively utilize recessions as opportunities to gain market share and increase visibility
  
  
• Know your target audience and find out where to best reach them
  
  
• Measure the impact of your campaigns and optimize quickly
  
  
• Most importantly, be creative, use what works, and leverage expert advice to save you time and money