The shirt off my back?

I'm sure that most of us have heard the cliché "To give the shirt off your back," which typically refers to giving as much help or resources as possible to an individual or organization. Let's face it, in this difficult economic environment, it's difficult for the typical family to give anything, let alone the shirt off their backs. So, instead of giving someone the shirt off your back, why not just let them look at it?

What we're talking about here, is creating custom business t-shirts that don't have to break the bank or make you go over the top with your marketing budget. When t-shirts are fun and stylish, and tailored to a specific demographic, your advertising dollars will go further.

A typical Saturday family outing starts at McDonald's, moves on to the local grocery store, ends up at Walmart, Costco, or Sam's Club superstores, and then back home. And what does your business have to show for it? Absolutely nothing!

Why not turn these Saturday outings into an advertising blitz, without having to do anything out of the ordinary other than wearing a comfy t-shirt or sweatshirt with your corporate logo or website on it?

Most importantly, is to make sure that the t-shirts fit well and are comfortable, otherwise your employees, family members, and children won't wear them. We suggest the following websites based on customer satisfaction surveys, ease of use websites, and product guarantees.

• BrokenArrowWear.com
• Sonicshack.com
• Zazzle.com

Tips:

• Take into consideration that women's and men's bodies are shaped differently
• T-shirts made specifically for men are roomier
• T-shirts made specifically for children are among the lowest in costs
• Register for an upcoming charity walk, your registration fee will be tax deductible, and you'll come in contact with hundreds, even thousands of potential customers.