Using Twitter as a Marketing Tool

According to their website, "Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?"

Some may think of Twitter as another medium for kids to post and exchange meaningless messages and random comments with their friends. While at first glance, the tool may seem like just another Myspace or Facebook knockoff, Twitter can actually be used as an effective marketing weapon.

If used effectively, Twitter can be a great way to keep your existing and potential clients abreast of your company's breaking news. Below are just a few ways that you can use Twitter as a free marketing and broadcasting tool:

• Real Estate - Post new properties or scheduled showings the moment they become available
• Retail / Online Store - Inform readers of new promotions or product lines
• Public Speakers - Post your upcoming round table or speaking events
• Recruiters - Post new job openings or opportunities

Smart companies use Twitter, why don't you?